Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Los Angeles Times

Display advertising: Facebook first, but Google gaining
ZDNet (blog)
By Emil Protalinski | February 22, 2012, 1:12pm PST Summary: Facebook was the top dog in the display advertising for 2011, but its lead may not last for very long. Next year, Google is expected to take first place, according to a new forecast.
Google display-advertising business on track to surpass Facebook next yearNew York Post
Google Seen Poised To Overtake Facebook In Display AdsWall Street Journal
Google poised to overtake Facebook in display adsMarketWatch
Los Angeles Times -Forbes
all 40 news articles »

Lamar Advertising reports 4Q profit
CBS News
Lamar Advertising Co. on Wednesday reported a fourth-quarter profit easily exceeding analysts' forecasts as an improving economy increased demand for its billboards, logo signs and transit advertising, the company reported Wednesday.
Lamar Advertising Company Announces Fourth Quarter and Year End 2011 Operating ...MarketWatch (press release)
Lamar Advertising 4th-qtr beats estimatesReuters
Lamar Advertising posts improved fourth-quarter net incomeNOLA.com
NASDAQ -Wall St. Cheat Sheet
all 31 news articles »

Wall Street Journal

Discovering the Riches of TV Advertising
Wall Street Journal
By JOHN JANNARONE In these uncertain times, advertisers are taking solace in the glow of a television. Can investors also find a seat? Discovery Channel/Associated Press Growth in overall US advertising spending began to slow early last year and may ...

and more »

Sydney Morning Herald

Ten takes tumble as advertising slumps
NEWS.com.au
Analysts said the struggling broadcaster could look to sell outdoor advertising business Eye Corp or raise fresh equity as the difficult advertising market undermined its performance. Ten was the biggest loser on the ASX 200, with its share price ...
Ten in earnings slumpBrisbane Times
Ten cans interim dividendThe Australian
Ten tips steep drop in earningsSydney Morning Herald
TheBull.com.au
all 164 news articles »

Forbes

How Google Glasses Could Revolutionize Virtual Advertising
Forbes
Google being Google, however, you can be sure advertising will eventually enter into the picture, literally. And when it does, it will most assuredly be in the form of augmented reality. Google already incorporates AR in Google Goggles, a smart phone ...

and more »

TheBull.com.au

Fairfax H1 profit down 44pc on charges and poor advertising market
The Australian
FAIRFAX Media said that its first half profit fell 44 per cent on year, dragged down by impairment and restructuring charges and poor advertising markets. "While the results are disappointing, over the last six months Fairfax Media has driven change ...
Fairfax announces restructure, profit slideABC Online
Fairfax Media reports profit, sales slumpSydney Morning Herald
Fairfax first half profit down 44%Ninemsn

all 39 news articles »

Interactive-TV Ad Effort Folds
Wall Street Journal
By SHALINI RAMACHANDRAN Major cable operators are shutting down a three-year old joint effort to develop interactive-TV advertising nationally. Canoe Ventures—a consortium of the six largest cable operators including Comcast Corp., Time Warner Cable ...
Canoe cuts 120 employees, shuts down interactive advertising businessFierceCable
Cable Cos. Shut Down Interactive Ad VentureABC News
Why Canoe Abandoned Ship With Interactive TV AdspaidContent.org
Multichannel News
all 103 news articles »

Lamar Advertising's CEO Discusses Q4 2011 Results - Earnings Call Transcript
TheStreet.com
By Seeking Alpha 02/22/12 - 03:57 PM EST Excuse me, everyone. We now have Mr. Kevin Reilly, Mr. Sean Reilly, and Mr. Keith Istre in conference. Please be aware that each of your lines is in a listen-only mode. At the conclusion of the company's ...

and more »

Local Advertising Experts Launch Get Relevant.com
San Francisco Chronicle (press release)
OptimumRESPONSE launches GetRelevant.com-will provide Madison Avenue advertising solutions for small and local businesses. OptimumRESPONSE, a direct marketing firm located in Fairfax, Virginia, announced today it has launched GetRelevant.com ...

and more »

Advertisers No Longer Seek Advertising Agencies, Reports AgencyFinder.com
MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to solutions from ...

and more »
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Better Links Directory


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