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Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to you such as:
Local News
Community Bulletin Boards
Very Targeted Audiences
Employees To Wash Cars For
Satellite Antennas To Wash
Large Customer Base
Fleets of Trucks
Local cable stations are always looking for news. They try to get a jump on the morning newspapers. You may as well be part of local news since you are definitely part of the community. If you know of an event you will be participating in, alert the cable company and allow them to interview you when they arrive. You can introduce them to the director or main organizer. They will also want to interview you because you have been helpful and because they have limited time and limited battery power in their portable equipment. They must get back to the editing room.
Each story will be between two to eight minute segments on the evening news. If the average story is five minutes and the local evening news is from eight to nine and from ten to eleven, then each one-hour show needs thirty minutes of airtime; that is six stories (five minutes each). The rest is commercials. Most local news reporters don't make much money. Instead they use their job as a steppingstone to make it as the next Dan Rather or Connie Chung. Lots of people want their job and they continually have to prove themselves. So be patient. Sometimes they are late and they frequently make mistakes. These reporters need to get the story straight the first time. It saves on editing time and they are always behind deadline and low on batteries.
Whenever you are interviewed, always try to be wearing a company shirt or flex for the camera (just kidding). However, it is very important to have the mobile detailing rig in the background. Think about how you can combine customer synergies with free publicity and advertising in your business.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
AdAge.com
Forbes
Executives with other automotive brands say they wouldn't have completely departed Facebook advertising as General Motors did this week. But some also concede that GM had a point in its decision to stop buying ads on the ubiquitous social-networking ...
Facebook is tough to quit, and investors like thatKansas City Star
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TIME
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While still blinding, the spotlight surrounding Facebook's IPO dims slightly as advertising and mobile monetization concerns surface. That deafening buzz? It's the anticipation building in Silicon Valley and on Wall Street on the eve of what promises ...
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CNBC.com
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By Rita R. Robison Kim Kardashian, fresh from a sweaty workout and pictured in a variety of steamy, suggestive poses, decides in a TV advertisement to dump her personal trainer. “It's not someone else, it's something else” Kardashian, a reality TV-show ...
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Access Washington
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Attorney General Rob McKenna's office says the shoe company will allocate $40 million for refunds and pay $5 million to the 44 states that sued the shoemaker for false advertising. The attorneys general say the commercials for the Skechers line of ...
Shoe-maker accused of sketchy advertising settles lawsuitAccess Washington
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New York Daily News
TODAYonline
NEW YORK - The big winner of this year's upfront TV advertising sales season was an old favourite: The sitcom. By the time the curtain came down on the network previews yesterday, 16 of the 36 new scripted shows added to the programming lineups of the ...
And the winner is? The sitcom, TV networks hopeReuters
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San Francisco Chronicle (press release)
New York, New York (PRWEB) May 17, 2012 Vibrant Media, the global leader in premium contextual advertising, has released key research findings that determine what viewers want in their video advertising: choice, control and relevance.
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MarketWatch (press release)
Methodology This multiple-choice online survey was distributed to 2177 brand marketers and advertising agency representatives. It was conducted in March 2012, and results were analyzed and validated for statistical significance in April 2012.
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