Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?

Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.

Putting Magnetic Business Cards to Work for You

Almost any small business can take advantage of the advertising power a magnetic business card holds. This includes:

• Pest control
• Repairmen & Contractors
• Veterinarians
• Realtors
• Food Delivery
• Insurance agents; and
• Hair/Nail/Tanning Salons

Hand them out at:

• Conventions
• Open houses
• Tradeshows
• Product launches; or
• When you perform a service for the customer

Your customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.

When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you. They will appreciate the fact that they didn't have to spend valuable time flipping through the yellow pages trying to pick one company to fulfill their needs. With their satisfaction comes repeat and referral business for you. It's a snowball effect that can't be beat!

On my fridge, you'll find magnets from Wing Stop and Boston Market restaurants, Domino's and Papa John's pizza, a heating and air specialist, a massage therapist, the local veterinarian, as well as the nail salon my wife goes to. I have no idea when these magnets were placed there, but I do know that they don't move from the prominent spots they were placed months or years ago.

Creating Magnetized Business Cards

Now that you are convinced of the positive effects that magnetic business cards can have for your company, what's the best way to obtain them?

Option #1: Buy stick-on magnets and attach them to the back your current business cards

You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap price. Take a hot-glue gun and glue the magnets at each corner on the back of the cards. The upside is that this is a cheap and easy method of creating magnetized business cards. The downside is that it can be a very time consuming process to attach the magnets and the end result usually looks less than professional.

Option #2: Buy magnetized business card stock from your local office supply store and print them yourself

Avery is a popular brand that offers these types of do-it-yourself inkjet cards. With these, you print out your card design multiple times on a sheet of paper that already has a full magnetic backside. There is less work involved in creating them; however, magnetic paper can be costly.

Another downside to this method is that inkjet printers don't print well on magnetized card stock because the paper surface is so thin. The ink from your printer will tend to glob on the surface once the paper is saturated making your cards sticky with the possibility of staining clothes and hands. Inkjet printer ink cartridges aren't cheap either, so be sure to figure that into your costs as well.

Using this method, you will end up paying the same, if not more, than the next option...

Option #3: Have your magnetic business cards printed by a professional commercial printer

While you may spend more money in the short term, ordering business card magnets online will save you time and earn much more business in the long run. Your cards will be printed on glossy, full sheet, magnetized card stock paper specially formulated for high-resolution press printing. The magnets will look and feel professional to your customers, and will have a better chance of getting placed in a prominent spot on the fridge or file cabinet.

With recent breakthroughs in online printing technology, you can design or upload your full color magnetic business cards online and have them printed for less than it would cost you to print on your inkjet.

Put the marketing power of magnetic business cards to work for you and start seeing long term results today.

©2004-2005 GreatFX Business Cards. All rights reserved.

---

Better Links Directory

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More