Take Advantage of Your Foes

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.

In The News:

AdAge.com
Does GM Have a Point About Facebook? Yes, Rivals Concede
Forbes
Executives with other automotive brands say they wouldn't have completely departed Facebook advertising as General Motors did this week. But some also concede that GM had a point in its decision to stop buying ads on the ubiquitous social-networking ...
Facebook is tough to quit, and investors like thatKansas City Star
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Why Facebook's GM ad drama won't impact this IPOVentureBeat
AdAge.com -Washington Post -Detroit Free Press
all 1,043 news articles »

TIME
Are Advertisers Disembarking the Facebook IPO Hype Train?
Datamation
While still blinding, the spotlight surrounding Facebook's IPO dims slightly as advertising and mobile monetization concerns surface. That deafening buzz? It's the anticipation building in Silicon Valley and on Wall Street on the eve of what promises ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

all 8,644 news articles »

The Future of Advertising Sales -- It's all About Integration
Huffington Post (blog)
Advertisers have a story to tell, and the media is there to help tell it. Today, however, media and marketing go beyond mere storytelling; now it's about storytelling and dialogue. That's why social media's so popular. It's not about the word "media"; ...

and more »

NPR sees sharp downturn in advertising revenue, leading to talk of cuts
Washington Post
Halfway through its fiscal year — and six months into Gary Knell's tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual ...

and more »

Sweeney: Facebook Advertising Money Is In the Movies
CNBC.com
Traditional advertising in that context can be both annoying and ineffective. Imagine someone interrupting your conversation by waving a big billboard between you and your friend. Yuk! Social media advertisers are just realizing how influential the ...


Seattle Post Intelligencer (blog)
Skechers agrees to pay $45 million to settle charges of sketchy advertising of ...
Seattle Post Intelligencer (blog)
By Rita R. Robison Kim Kardashian, fresh from a sweaty workout and pictured in a variety of steamy, suggestive poses, decides in a TV advertisement to dump her personal trainer. “It's not someone else, it's something else” Kardashian, a reality TV-show ...
Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegationsThe Star-Ledger - NJ.com
Oklahoma joins the fight against Skechers for deceptive advertisingKRMG
Sketchers settles charges of deceptive advertisingvtdigger.org
MarketWatch (press release) -Aljazeera.com (blog) -Wall Street Journal
all 288 news articles »

Access Washington
Skechers settles with WA over false advertising
BusinessWeek
Attorney General Rob McKenna's office says the shoe company will allocate $40 million for refunds and pay $5 million to the 44 states that sued the shoemaker for false advertising. The attorneys general say the commercials for the Skechers line of ...
Shoe-maker accused of sketchy advertising settles lawsuitAccess Washington
Skechers to pay $40M over deceptive advertisingCherry Hill Courier Post
Toning sneakers don't give users Kardashian's bottomUSA TODAY
Medical Daily -kwwl.com -NASDAQ
all 1,220 news articles »

New York Daily News
Sitcoms new favourite for TV advertisers
TODAYonline
NEW YORK - The big winner of this year's upfront TV advertising sales season was an old favourite: The sitcom. By the time the curtain came down on the network previews yesterday, 16 of the 36 new scripted shows added to the programming lineups of the ...
And the winner is? The sitcom, TV networks hopeReuters

all 336 news articles »

Viewers Want Choice, Control and Relevance from Online Video Advertising ...
San Francisco Chronicle (press release)
New York, New York (PRWEB) May 17, 2012 Vibrant Media, the global leader in premium contextual advertising, has released key research findings that determine what viewers want in their video advertising: choice, control and relevance.

and more »

75% of Advertisers Say Rest-of-Web More Important Than Facebook
MarketWatch (press release)
Methodology This multiple-choice online survey was distributed to 2177 brand marketers and advertising agency representatives. It was conducted in March 2012, and results were analyzed and validated for statistical significance in April 2012.

and more »
Google News


Better Links Directory


The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More