The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.

While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.

Rather than having several ads running at the same time, try to space out your ads a bit and run only one at a time. Why? Well think of it this way. Say a visitor seeing your ad on one site and thinking "interesting, I may have to buy something later". Later that same day if they are on another website I'm sure they'll think, "there it is again, but I'll buy later".

Now think if you would have waited a week or two before advertising at that second site in which this visitor comes to daily, and then seeing it saying, "oh wow that site! I forgot I was going to buy there last week, so I'd better do it now".

See the difference? Rather than one person seeing your site several times in one day or week and it still being the bad time, if you space your ads out you have a better chance of catching them when it IS a better time...or at least taking a closer look at your site and getting them subscribed to your newsletter or other free offers you have on your website.

Another reason it's good to spread your advertising dollars as far as they will go is for constant exposure. If you are seen constantly in several places at all times, the easier you are going to be remembered. Not to mention like we said before, always be seen by someone who IS ready to buy.

Now of course, when you do choose to advertise on several sites at the same time, there is the chance you will reach more of your target audience. Plus if you have the funds to constantly advertise on several sites at once, go for it! Just remember to keep the ads going, so you have a constant flow of visitors.

About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com

In The News:

AdAge.com
Does GM Have a Point About Facebook? Yes, Rivals Concede
Forbes
Executives with other automotive brands say they wouldn't have completely departed Facebook advertising as General Motors did this week. But some also concede that GM had a point in its decision to stop buying ads on the ubiquitous social-networking ...
Facebook is tough to quit, and investors like thatKansas City Star
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Why Facebook's GM ad drama won't impact this IPOVentureBeat
AdAge.com -Washington Post -Detroit Free Press
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TIME
Are Advertisers Disembarking the Facebook IPO Hype Train?
Datamation
While still blinding, the spotlight surrounding Facebook's IPO dims slightly as advertising and mobile monetization concerns surface. That deafening buzz? It's the anticipation building in Silicon Valley and on Wall Street on the eve of what promises ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

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The Future of Advertising Sales -- It's all About Integration
Huffington Post (blog)
Advertisers have a story to tell, and the media is there to help tell it. Today, however, media and marketing go beyond mere storytelling; now it's about storytelling and dialogue. That's why social media's so popular. It's not about the word "media"; ...

and more »

NPR sees sharp downturn in advertising revenue, leading to talk of cuts
Washington Post
Halfway through its fiscal year — and six months into Gary Knell's tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual ...

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Sweeney: Facebook Advertising Money Is In the Movies
CNBC.com
Traditional advertising in that context can be both annoying and ineffective. Imagine someone interrupting your conversation by waving a big billboard between you and your friend. Yuk! Social media advertisers are just realizing how influential the ...


Seattle Post Intelligencer (blog)
Skechers agrees to pay $45 million to settle charges of sketchy advertising of ...
Seattle Post Intelligencer (blog)
By Rita R. Robison Kim Kardashian, fresh from a sweaty workout and pictured in a variety of steamy, suggestive poses, decides in a TV advertisement to dump her personal trainer. “It's not someone else, it's something else” Kardashian, a reality TV-show ...
Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegationsThe Star-Ledger - NJ.com
Oklahoma joins the fight against Skechers for deceptive advertisingKRMG
Sketchers settles charges of deceptive advertisingvtdigger.org
MarketWatch (press release) -Aljazeera.com (blog) -Wall Street Journal
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Access Washington
Skechers settles with WA over false advertising
BusinessWeek
Attorney General Rob McKenna's office says the shoe company will allocate $40 million for refunds and pay $5 million to the 44 states that sued the shoemaker for false advertising. The attorneys general say the commercials for the Skechers line of ...
Shoe-maker accused of sketchy advertising settles lawsuitAccess Washington
Skechers to pay $40M over deceptive advertisingCherry Hill Courier Post
Toning sneakers don't give users Kardashian's bottomUSA TODAY
Medical Daily -kwwl.com -NASDAQ
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New York Daily News
Sitcoms new favourite for TV advertisers
TODAYonline
NEW YORK - The big winner of this year's upfront TV advertising sales season was an old favourite: The sitcom. By the time the curtain came down on the network previews yesterday, 16 of the 36 new scripted shows added to the programming lineups of the ...
And the winner is? The sitcom, TV networks hopeReuters

all 336 news articles »

Viewers Want Choice, Control and Relevance from Online Video Advertising ...
San Francisco Chronicle (press release)
New York, New York (PRWEB) May 17, 2012 Vibrant Media, the global leader in premium contextual advertising, has released key research findings that determine what viewers want in their video advertising: choice, control and relevance.

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75% of Advertisers Say Rest-of-Web More Important Than Facebook
MarketWatch (press release)
Methodology This multiple-choice online survey was distributed to 2177 brand marketers and advertising agency representatives. It was conducted in March 2012, and results were analyzed and validated for statistical significance in April 2012.

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