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How To Super Charge Your Affiliates
In my article "Affiliate Marketing What Is It And Why Use It?", I stated that only 5% of your affiliates will do 95% of the sales. If you don't follow this guide, you might not even get that.
If you want to make your affiliates more productive, then you must make it as easy as possible to get them to do what you want them to do.
Provide them with as much help as you can, leave no questions unanswered, do as much for them as you can, so they can literally just tell people about you, your product or your service.
Provide them with banners, link text and example ads, this way they can just do a copy and paste and BAM, all their work is done (If that is all they want to do). However super affiliates will do much more than this, and thus require more care. I will talk about super affiliates in a separate article though.
Many affiliate programs just let the affiliate join then leave them on their own. This is great if you want an army of affiliates who will do nothing for you, but how many people want that?
What you want is an army of people actively going out and telling people about how great you and your website are. This will ultimately lead to more sales.
How To Do It
When you create an affiliate program, you must teach each individual affiliate what you want them to do, spell it out nice and clear. Then tell them HOW you want them to do it.
This might sound like a lot of work, but not necessarily so. You could just do the above, and put it into an autoresponder.
That way, whenever a new affiliate signs up, they will receive a handy dandy guide, giving them all the information they need so that they can start right away.
Also, it's a great idea to include an FAQ (Frequently Asked Questions). This will make it much easier for them to understand what you want them to do. Be sure to list every possible question that could pop into their heads, this will also reduce the amount of email support you have to carry out.
By Stephen Warren, the creator of http://www.marketershandbook.com, the completely FREE guide to marketing online, with useful articles and links.
TechCrunch
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire
all 2 news articles »
MarketWatch (press release)
... online marketing expenses, and increased hotel commission payments to third-party affiliates and distribution partners. Sales and marketing expenses increased to 43% of net revenues in the first quarter of 2012 from 35% in the same quarter of 2011.
and more »
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.
Ad & Affiliate Revenues Boost Scripps ResultsWorld Screen
Scripps Networks 1Q Net Up 14% On Stronger Ad RevenueWall Street Journal
Scripps Networks Interactive reports first quarter financial resultsMarketWatch (press release)
Zacks.com -NASDAQ
all 52 news articles »
Huffington Post
My local affiliate has been making its quota for the last four years running. There is a lot of concern from me and others on the mix of ads, sponsors, and reviews on the NPR website.. I sent the NPR Ombudsman, 72 screen grabs documenting how sponsor ...
and more »
KPVI News 6
In the case of KFXP, the fees are higher than the advertising revenue the station currently brings in. The local Fox affiliate in Twin Falls, KXTF, is also losing its network affiliation. At this point it's not clear how people in eastern Idaho will be ...
KXTF in Twin Falls will no longer broadcast FOXKTVB
Fox TV Programming to End in Magic ValleyNews Radio 1310 KLIX
all 5 news articles »
Reuters
Bumrungrad posted a 40 percent increase in quarterly profit to 583 million baht thanks to growth in outpatient revenue, an increase in foreign patients and profit sharing from affiliate hospital Bangkok Chain Hospital Pcl. The broker raised its 2012 ...
and more »
Business First
KentuckyOne Health, which was formed this year by the merger of Louisville-based Jewish Hospital & St. Mary's HealthCare Inc. and Lexington-based Saint Joseph Health System, is an affiliate of Denver-based Catholic Health Initiatives.
and more »
Wall Street Journal
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC Networks 1Q Net Rises 45% On Strong Advertising RevenueWall Street Journal
AMC Reports Higher First-Quarter EarningsBroadcasting & Cable
AMC Networks quarterly profit jumps 45%MarketWatch
Chicago Tribune -paidContent.org -MediaPost Communications
all 44 news articles »
Malaysia Star
BANGKOK: Asia Aviation Pcl, owner of the Thai affiliate of Malaysia-based budget carrier AirAsia Bhd , has set an IPO price of 3.7 baht (37 sen) a share to raise 4.5 billion baht (RM443mil) in the Thai market this month, sources close to the deal said.
and more »
Centralia Chronicle
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago. An online service is needed to view this article in its entirety.
and more »
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