How to Run A Successful Affiliate Program

There are many people who log onto the internet everyday looking for a way to make money online.

They start with all the best intentions, but unfortunately, before they know it they are getting bombarded with information and are simply spinning their wheels.

I completely understand this. There is so much internet marketing information online and once you get started it seems like "information overload".

Therefore, I will try to keep this as simple and short as possible.

Many people will sign up with an affiliate program promoting the affiliate's product or program. This makes sense. Starting as an affiliate marketer is probably the easiest way to get started online. There are many affiliate programs out there that will give you everything you need to promote their products or program?Well almost everything.

You see, many of these affiliate sites will give you a website, but you don't own the site. It is a gateway site. You don't even own the domain name for that matter.

Being part of one of these programs is not bad though. I belong to several. SFI is a perfect example. I joined their program and have several sites that they gave me to promote their products and their affiliate program.

But if you are truly going to make money with these types of sites you are going to have to do a lot more than simply sign up for their program.

It is simply unreasonable to think that people are going to just stumble upon your site and sign up for your program and start making you money.

There are a few things you need to do if you truly want to make an affiliate program work.

First of all, you must have your "own" web page with your "own" domain name and your "own" host. You will then have links from your "own" site to the other "gateway" site(s). You will promote your gateway site it, but you will promote it through your own site.

There are so many reasons for this I couldn't possible fit it into this one article, but basically the site is yours to run the way you want to. Think of it this way?it is "your" store and you are selling "their" product.

Your web page could be designed as a short sales letter that focuses primarily on this one program if that is what you choose. Or, you could focus on several affiliate programs and products within the same market. For example, a sales letter with the top 3-5 money making opportunities.

THIS IS IMPORTANT: Either way, promoting one program/product or promoting several, you will not only want to own your own site, you definitely want to be able to "drop in" on potential customers from time to time. What I mean by that is you want to capture email addresses of people who visit your site.

To do so you need to give something away that is of enough value that people are willing to give up their email address and receive something from you week after week or at least month after month.

A newsletter/ezine is perfect for this. Send out a weekly or monthly newsletter on your topic that includes articles, tips, e-courses, bonuses etc. This way you can plug your programs over and over again (not just once).

I know this sounds like a lot?design your own web site and your own newsletter.

However, there are programs available that actually set everything up for you, including a website, an autoresponder, a pre-written newsletter, and even unlimited support.

Plug-in-Profit (PIPS) http://www.money-teacher.com/pluginprofitsite.htm is a perfect example. You can have a web site that site is 100% yours to change however you wish. The site comes ready to promote 5 different programs. You could work with as many of them as you want and you can also add your own.

You also get a pre-written newsletter and autoresponder that is also 100% customizable. The newsletter is obviously designed to promote the programs that come with the web site, but you can change it however you wish.

PIPS may or may not be what you are looking for; however, if you truly want to be successful online you will definitely need your own web site and your own newsletter.

Copyright 2004 Adam Waxler

About The Author

Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher's Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.

In The News:


TechCrunch

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire

all 2 news articles »

eLong Reports First Quarter 2012 Unaudited Financial Results
MarketWatch (press release)
... online marketing expenses, and increased hotel commission payments to third-party affiliates and distribution partners. Sales and marketing expenses increased to 43% of net revenues in the first quarter of 2012 from 35% in the same quarter of 2011.

and more »

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.
Ad & Affiliate Revenues Boost Scripps ResultsWorld Screen
Scripps Networks 1Q Net Up 14% On Stronger Ad RevenueWall Street Journal
Scripps Networks Interactive reports first quarter financial resultsMarketWatch (press release)
Zacks.com -NASDAQ
all 52 news articles »

NPR Sees Sharp Downturn In Advertising Revenue, Leading To Talk Of Cuts
Huffington Post
My local affiliate has been making its quota for the last four years running. There is a lot of concern from me and others on the mix of ads, sponsors, and reviews on the NPR website.. I sent the NPR Ombudsman, 72 screen grabs documenting how sponsor ...

and more »

Eastern Idaho to Lose Fox Network Affiliate
KPVI News 6
In the case of KFXP, the fees are higher than the advertising revenue the station currently brings in. The local Fox affiliate in Twin Falls, KXTF, is also losing its network affiliation. At this point it's not clear how people in eastern Idaho will be ...
KXTF in Twin Falls will no longer broadcast FOXKTVB
Fox TV Programming to End in Magic ValleyNews Radio 1310 KLIX

all 5 news articles »

STOCKS NEWS THAILAND-Krungsri ups Bumrungrad Hospital target price
Reuters
Bumrungrad posted a 40 percent increase in quarterly profit to 583 million baht thanks to growth in outpatient revenue, an increase in foreign patients and profit sharing from affiliate hospital Bangkok Chain Hospital Pcl. The broker raised its 2012 ...

and more »

KentuckyOne Health parent partners with Conifer Health Solutions to manage revenue
Business First
KentuckyOne Health, which was formed this year by the merger of Louisville-based Jewish Hospital & St. Mary's HealthCare Inc. and Lexington-based Saint Joseph Health System, is an affiliate of Denver-based Catholic Health Initiatives.

and more »

Wall Street Journal

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC Networks 1Q Net Rises 45% On Strong Advertising RevenueWall Street Journal
AMC Reports Higher First-Quarter EarningsBroadcasting & Cable
AMC Networks quarterly profit jumps 45%MarketWatch
Chicago Tribune -paidContent.org -MediaPost Communications
all 44 news articles »

Thai affiliate of AirAsia to raise RM443mil
Malaysia Star
BANGKOK: Asia Aviation Pcl, owner of the Thai affiliate of Malaysia-based budget carrier AirAsia Bhd , has set an IPO price of 3.7 baht (37 sen) a share to raise 4.5 billion baht (RM443mil) in the Thai market this month, sources close to the deal said.

and more »

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
Centralia Chronicle
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago. An online service is needed to view this article in its entirety.

and more »
Google News


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