Launching Your Affiliate Program Correctly

To any Internet Marketer these days an affiliate program is absolutely essential marketing method of achieving a decent e-growth. Allowing others to promote your products or services can be the most efficient way of selling your products as you only pay for successful results, whether these are leads, sales Or traffic.

Unfortunately with the hundreds of affiliate programs that are started weekly by merchants, Attracting Your fair share of affiliates willing to participate in your program is never an easy goal unless you are already experienced in such matters.

With this in mind there are several solutions catered towards announcing your program to the industry. The most obvious solution is offered by affiliate program submission services which submit your program to the relevant directories, in the hope that affiliate marketers will find and join your program. These can charge up to $300 (Usd) which may seem a bit excessive for inclusion in the majority of directories.

On the positive side they will present your program accurately and promptly to the correct editors, And these submission services are normally very well established and recognised as professionals by the editors of such directories. You'll find that most directories themselves recommend you use these services.

An alternative method is to submit your site manually to these affiliate directories. This will take a lot of time as researching these directories alone can be a mammoth task. You can easily spend a week just finding these directories & even with a complete list Of directories you'll discover that some will only accept submissions from the paid submission services. If your going to follow this route, Affiliatecrashcourse.com offers an ebook containing a list of such directories saving you days of searching though Google & Yahoo for the results. The majority of directories are free to list in, Offering you an upgraded spot for a small fee.

Whichever method you use to get your program listed whether its doing it manually, Or paying you will generally find that the main directories such as Associateprograms & Adbility will contact you within a few days. These are also the ones that will supply you with the most prospects. Some of the smaller directories will take months to list your program, I've known it to take up to three months to get a listing in some of these directories.

It's not an ideal situation especially when you launch your own program you'll want to atract some super affiliates, Those marketers already established with several successful web sites & massive mailing lists which can push your program for you. But in reality, they are not likely to be watching these directories for the release of your program.

However, one place where you can find these super affiliates is on Joint Venture Websites. A JV Site is where marketers present offers to each other in the hope of finding partners to promote their programs and if you use them along with the main affiliate directories you can give your program a successful launch. Additionally by listing In JV sites you are establishing some credibility for yourself with other marketers. These are marketers who you could find yourself dealing with time and time again. You can find a list of JV Web sites at: Http://trading-web-solutions.com/jv

Personally I subscribe to a lot of mailings from established internet "gurus" and you often see a few of them promoting identical offers. Believe me this is not a coincidence, I've saw announcements listed at JV Sites and within a few days everyone is promoting them including these gurus. Just make sure you research and develop your affiliate program properly before launching on A JV Site. If you do it badly they won't forget you - But for the wrong reasons.

Mark Kenny is an online entrepreneur who specialises in developing turnkey websites in niche and profitable markets. You can see a selection of the work he is involved in at: http://www.trading-web-solutions.com and http://www.concept-casinos.com

In The News:


TechCrunch

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire

all 2 news articles »

eLong Reports First Quarter 2012 Unaudited Financial Results
MarketWatch (press release)
... online marketing expenses, and increased hotel commission payments to third-party affiliates and distribution partners. Sales and marketing expenses increased to 43% of net revenues in the first quarter of 2012 from 35% in the same quarter of 2011.

and more »

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.
Ad & Affiliate Revenues Boost Scripps ResultsWorld Screen
Scripps Networks 1Q Net Up 14% On Stronger Ad RevenueWall Street Journal
Scripps Networks Interactive reports first quarter financial resultsMarketWatch (press release)
Zacks.com -NASDAQ
all 52 news articles »

NPR Sees Sharp Downturn In Advertising Revenue, Leading To Talk Of Cuts
Huffington Post
My local affiliate has been making its quota for the last four years running. There is a lot of concern from me and others on the mix of ads, sponsors, and reviews on the NPR website.. I sent the NPR Ombudsman, 72 screen grabs documenting how sponsor ...

and more »

Eastern Idaho to Lose Fox Network Affiliate
KPVI News 6
In the case of KFXP, the fees are higher than the advertising revenue the station currently brings in. The local Fox affiliate in Twin Falls, KXTF, is also losing its network affiliation. At this point it's not clear how people in eastern Idaho will be ...
KXTF in Twin Falls will no longer broadcast FOXKTVB
Fox TV Programming to End in Magic ValleyNews Radio 1310 KLIX

all 5 news articles »

STOCKS NEWS THAILAND-Krungsri ups Bumrungrad Hospital target price
Reuters
Bumrungrad posted a 40 percent increase in quarterly profit to 583 million baht thanks to growth in outpatient revenue, an increase in foreign patients and profit sharing from affiliate hospital Bangkok Chain Hospital Pcl. The broker raised its 2012 ...

and more »

KentuckyOne Health parent partners with Conifer Health Solutions to manage revenue
Business First
KentuckyOne Health, which was formed this year by the merger of Louisville-based Jewish Hospital & St. Mary's HealthCare Inc. and Lexington-based Saint Joseph Health System, is an affiliate of Denver-based Catholic Health Initiatives.

and more »

Wall Street Journal

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC Networks 1Q Net Rises 45% On Strong Advertising RevenueWall Street Journal
AMC Reports Higher First-Quarter EarningsBroadcasting & Cable
AMC Networks quarterly profit jumps 45%MarketWatch
Chicago Tribune -paidContent.org -MediaPost Communications
all 44 news articles »

Thai affiliate of AirAsia to raise RM443mil
Malaysia Star
BANGKOK: Asia Aviation Pcl, owner of the Thai affiliate of Malaysia-based budget carrier AirAsia Bhd , has set an IPO price of 3.7 baht (37 sen) a share to raise 4.5 billion baht (RM443mil) in the Thai market this month, sources close to the deal said.

and more »

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
Centralia Chronicle
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago. An online service is needed to view this article in its entirety.

and more »
Google News


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