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Preparation - the Way to Success
I have two questions to ask you. One. How much time do you spend marketing your affiliate programs? Two. How much time do you spend preparing to market your affiliate programs?
Which of those two questions do you think is the most important? I say the second. Without doing your preparation "homework," you will lose your focus.
The affiliate programs that you promote are "your" products. Take the time to learn everything you can about that product. Even though you are not actually selling the product (you should be PRE-selling), you still must know what you are talking about.
The best way to do that, of course, is to own the product yourself. But whether you own the product or not, study the sales copy that was written by the owner of the product. You'll be able to lead your prospects toward "the click" much easier if you know why you want them to click on that link.
When preparing an advertising campaign, ask yourself what you want to achieve. That is your goal.
Now write down the steps that you need to take to get to that goal. Don't forget that there can be more than one way to get there. Use your imagination!
Let's say you want to use ezine advertising. There are several options that you can choose. You can use free ads, purchase ads through ezine co-ops, buy top sponsor and solo ads directly from each newsletter publisher, or write articles and send to the publishers.
Choose one of the options and follow through with it. Then choose the next option, then the next. Don't forget to track your ads to see which advertising method is working best for you.
Try other avenues of advertising as well. Explore new ones that you find and track the results. The more you have - that are working for you - the more commissions you will make.
By preparing the framework for an advertising campaign, you can use that framework for later advertising - with minor changes to accommodate the new information. I use it as a "task list" to follow. This helps to keep me focused on what I have to do.
Don't get me wrong. Advertising or marketing is important. But you MUST know what you want your prospect to do. Take your prospect by the hand and lead him or her to the click. The time it takes to prepare for an advertising campaign will be well worth it.
Jude Wright has been marketing on the Internet for three years. Her speciality is providing information to new affiliate marketers who want to become a success online. She has a free online newsletter, About Affiliates Ezine, which was rated A1 by Best Ezines. Subscribe at: http://www.aboutaffiliates.com/subscribe.htm
TechCrunch
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire
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MarketWatch (press release)
... online marketing expenses, and increased hotel commission payments to third-party affiliates and distribution partners. Sales and marketing expenses increased to 43% of net revenues in the first quarter of 2012 from 35% in the same quarter of 2011.
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Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.
Ad & Affiliate Revenues Boost Scripps ResultsWorld Screen
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Zacks.com -NASDAQ
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Huffington Post
My local affiliate has been making its quota for the last four years running. There is a lot of concern from me and others on the mix of ads, sponsors, and reviews on the NPR website.. I sent the NPR Ombudsman, 72 screen grabs documenting how sponsor ...
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KPVI News 6
In the case of KFXP, the fees are higher than the advertising revenue the station currently brings in. The local Fox affiliate in Twin Falls, KXTF, is also losing its network affiliation. At this point it's not clear how people in eastern Idaho will be ...
KXTF in Twin Falls will no longer broadcast FOXKTVB
Fox TV Programming to End in Magic ValleyNews Radio 1310 KLIX
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Reuters
Bumrungrad posted a 40 percent increase in quarterly profit to 583 million baht thanks to growth in outpatient revenue, an increase in foreign patients and profit sharing from affiliate hospital Bangkok Chain Hospital Pcl. The broker raised its 2012 ...
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Business First
KentuckyOne Health, which was formed this year by the merger of Louisville-based Jewish Hospital & St. Mary's HealthCare Inc. and Lexington-based Saint Joseph Health System, is an affiliate of Denver-based Catholic Health Initiatives.
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Wall Street Journal
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC Networks 1Q Net Rises 45% On Strong Advertising RevenueWall Street Journal
AMC Reports Higher First-Quarter EarningsBroadcasting & Cable
AMC Networks quarterly profit jumps 45%MarketWatch
Chicago Tribune -paidContent.org -MediaPost Communications
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Malaysia Star
BANGKOK: Asia Aviation Pcl, owner of the Thai affiliate of Malaysia-based budget carrier AirAsia Bhd , has set an IPO price of 3.7 baht (37 sen) a share to raise 4.5 billion baht (RM443mil) in the Thai market this month, sources close to the deal said.
and more »
Centralia Chronicle
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago. An online service is needed to view this article in its entirety.
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