The Great Marketing Reframe

From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah WAaah, wah WAah, wah."

What does this mean?

For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE.

Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them. As in they are equivalent.

At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating. Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!'

In the same way, great marketing is really only communication.

It causes action.

Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding. They solve problems.

But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing.

I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy.

A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have.

So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com

---

Better Links Directory

The Difference Between Approval and Appreciation

Having worked with individuals, couples, families and business partners for... Read More

Bringing Forgiveness Down To Earth

What does it mean to forgive?One of the first things... Read More

Feeling Self-Conscious? 6 Tips to Turn it Around Fast!

When you feel self-conscious it means you are putting too... Read More

How to Quickly and Easily Deal With Rude People

Where I live there seems to be a a growing... Read More

Email Etiquette 1

I thought it might be worth visiting some email etiquette... Read More

How to Coach Yourself!

Some people are not in a position to work with... Read More

Sorry Dr Maslow, I Think You Got It Wrong

In the 1950s Abraham Maslow published a book entitled "... Read More

Do You Make Less Money Than Your Taller Peers?

A recent study at the University of Florida found that... Read More

Purpose

Many people go through much of their lives without really... Read More

Do You Need a Performance Coach?

In today's fast paced world, we are often confronted with... Read More

Get Coached!

Coaching is a hot trend at a growing number of... Read More

Mentors and Coaches: How to Find a Great Mentor

A career coach or mentor is a person who can... Read More

Personal Power

All of us would love to have personal power ?... Read More

Training is Not the Same Thing as Exercising

What it takes to GROW!In almost every workshop we deliver,... Read More

Two Leadership Strategies: Don?t Lose Your Mind & Be a Coach

Are you feeling overwhelmed, a lack of confidence or under... Read More

COACHING: When it?s Beyond Oprah and Dr. Phil

How many more servings of the daytime self-help salad will... Read More

Transform Your Office Into A Powerhouse Of Success

Did you know that the area that you call your... Read More

Action NOT Reaction

Do you feel you are in charge of your life... Read More

Is Coaching For You?

More and more people have less and less time, but... Read More

If What You Are Doing Is Not Working Change Your Approach

And ironically the more we worry about it, the more... Read More

Home For The Holidays

In my husband's family, family members send Christmas cards to... Read More

Coaching May Be For You

Are you looking for someone who will hold you accountable... Read More

Top Ten Things to Build a Bridge and Get Over

God must love Top Ten lists because she made so... Read More

Leading Grief Groups: The Preliminaries

Preparation: If you desire advertising the group, announcements need to... Read More

Eureka! I?ve Found It!

OK, so it wasn't quite that big of a deal.... Read More