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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More


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Better Links Directory Have you ever wondered how your copy sounds to your... Read More Copywriting And Content CreationOne of the most important, but often... Read More Content is king. Without content your website is an empty... Read More All the world's a story. Video games have storylines; newspapers... Read More In the competitive marketplace of the new millennium, the demand... Read More Several years ago, when I was working for an agency,... Read More Is it out there? The chance to be a freelance... Read More For the e-book, Advice from Successful Freelancers: How They Built... Read More Copywriting ChecklistOkay, you know you have your product (or service)... Read More As websites and electronic commerce are becoming more and more... Read More A significant reason behind websites that fail is the lack... Read More What is it exactly that copywriters DO when they produce... Read More When you are going to write a press release probably... Read More When you come to 'know' something, there is a temptation... Read More Hi everyone,Been ruminating on this one for a little while... Read More Every day, more and more of us begin new online... Read More Nothing can turn strong copy into a 97-pound weakling faster... Read More Now that you've decided to hire a copywriter, how do... Read More It's time to write your next ad or brochure. Maybe... Read More This week we're going to reinforce the training that Recruits... Read More The notion on the great artist, Pablo Picasso's quote, "Bad... Read More In this article, I am going to reveal a dozen... Read More From time to time you will be faced with an... Read More Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More You've probably seen web sites with testimonials - they can... Read More
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Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
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"It's the headline, stupid," is the sign that hangs over... Read More
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Freelance children's writing positions are always advertised. Rather, the schooling... Read More
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I want to tell you how I go about writing... Read More
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Hi everyone,Been ruminating on this one for a little while... Read More
You could spend thousands of dollars on advertisement and have... Read More
Question: If you were starting out and had no references... Read More
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