A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your prospects when they're reading it?

If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.

The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that's even better.

When I first started writing copy, my 2 sons were in elementary and middle school. They were excited about my new career and were more than happy to read back my copy out loud to me.

Fortunately, my career progressed pretty rapidly, and it wasn't long before I was writing 13-page long-form sales letters.

Well, needless to say (and understandably so), my kids weren't as excited about reading their dad's 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads.

But luckily, I found a little tool that comes in handy, exactly for situations like this.

And, the price is right -- it won't even cost you a penny!

There's a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that's come up with the perfect tool for writers.

Not surprisingly, the program is also called "Read Please" and here's what it does: You copy the text from your document and paste it into the Read Please program.

Then, in any one of a number of different voices, the program reads back your text out loud over your computer's speakers, word-for-word.

You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice.

So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this.

You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to.

Using this tool makes your copy much more effective.

If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added.

Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me.

P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- they really don't understand what you're trying to sell them. So be crystal clear in what you're saying -- no one ever lost a sale for speaking too clearly!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com

---

Better Links Directory

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing... Read More

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

COPYWRITINGAfter determining what we are going to sell, the next... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers... Read More

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure,... Read More

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce... Read More

Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!

Lets start with copyright infringement.It is easily explained as copying... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

3 Tips For Writing Better Headlines

The single most important element of your website's copy is... Read More

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy... Read More

Top 7 Things To Do Before You Hire A Copywriter

Now that you've decided to hire a copywriter, how do... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions... Read More

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business... Read More

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you're hunting for a good freelance copywriter and have... Read More

How To Find A Copywriting School

Have you heard the good things about the field of... Read More

Can You Become a Freelance Copywriter in Los Angeles?

Is it out there? The chance to be a freelance... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

Accelerate Your Freelance Copywriting Master Business Plan!

Ever wish for your own copywriting business?Ever wish you could... Read More