You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics.

Does this seem intimidating, or even impossible (not to mention expensive). Believe me, it isn't. I know, because I did it.

You can write the entire thing in a word processor, and a publisher will turn it into a book. It's not hard, and is less expensive than you might think.

A reputable self-publisher will create a book with a professional-looking cover and an ISBN number so you can sell it on sites like Amazon and Barnes & Noble. It's not likely to become a best-seller, but you might generate a little bit of revenue.

Besides, the point of the book isn't to top the New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity.

Being an author gives you automatic credibility with the media, most of whom would kill to have the time to write a book. You can even use the event of the book's launch to line up some local TV or radio interviews.

Give the book to everyone, including the media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:


Better Links Directory


Look How Easy It Is To Write Your Own eBook

What happens when you stumble across a promising market, idea... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost... Read More

How To Rebrand Your eBook Using Active eBook Compiler

Complete all the pages for your eBook in HTML format.... Read More

Convert Productive Articles to Profitable eBooks

How many articles, reports and discussion papers have you written... Read More

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made... Read More

How to Protect Your Ebooks and Software from Being Stolen!

There are many systems that can lock your software or... Read More

The Bible of Marketing Ebooks

The ebook from Michael Cheney really is the bible when... Read More

eBook Solutions

Free Information Products inundate the web these days. eBook performance... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 2

Are you an author who wants your book to be... Read More

How One eBook Author Writes eBooks

How does this eBook writing process actually work for an... Read More

Writing An eBook - The How To Guide

Whenever you're listening to one of the big names in... Read More

E-Book Writing Formats: How to Make the Words Flow

Nervous about writing your first e-book? Never fear. E-books are... Read More

E-book Security Anxiety

You are not alone. Tons of people are nervous that... Read More

Use eBooks To Expand or Explode Your Business

As we discussed in an earlier article the advantages of... Read More

Why Write an EBook?

It's not true that everything that has been said has... Read More

More Than An Ebook

The following in an excerpt from the E-Book of the... Read More

eBooks: With Courage and Patience, We Are Getting There

Just how do we make the "e" in e-books stand... Read More

Make Your Own E-book!

If you have a newsletter or knowledge you wish to... Read More

7 Secrets to Explode your eBook Sales! Part 2

Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision.... Read More

Website Promotion: 10 Uncommon And Unusual Free Product Bonuses

Giving away free bonuses is one well tested website promotion... Read More

How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..

As we have all heard time and again (and it's... Read More

Ebooks - How To Bring Them Into The Market

So, you have decided to start an ebook business. The... Read More

Electronic Publishing Explained

An eBook is basically a document in the form of... Read More