Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.

- - - - - - - -

Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.

Actual Mission:

This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.

MARKETING MISSION

I. COMPUTER DATA MAPPING

A. Complete Demographic Study

B. Maps - Zoning/Target Markets/Etc.

II. SCOUT

A. Drive Through Town

B. Aerial Photography

C. Story Board

D. Planning Assault

MARKETING MISSION CONTINUES

A. "Bonzai" Mission

1. Identifying Specific Customers

2. Contacting Customers

3. Mass Flyer Distribution

4. Telephone/Fax Marketing

5. Direct Sales Campaign

B. "Blitz" Mission

1. Planning Fundraisers

2. Contacting V.I.P.'s And Government Officials

3. Media Blitz

4. Route Development

5. Competition Study

C. Launch

1. Parade

2. Starting Route

3. Coupons

4. Free Washes

5. Word Of Mouth Referral Program

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Better Links Directory

Questions For The Entrepreneur To Be

Entrepreneurial e-gnorancePart 1: Questions for the entrepreneur to beIf you... Read More

Bring That Difference To Your Business!

Romans had a phrase for this- First among Equals.Online marketing... Read More

10 Tips for Would-be Entrepreneurs

Every evening as the sun sets beyond the mangroves that... Read More

Entrepreneurial Excerpt from a Speech to Small Business

Having built a business from a bucket of water and... Read More

Franchises - Emotional Fulfillment - Control Your Destiny

Does A Franchise Meet Your Needs?When you think of becoming... Read More

Bonsai Marketing

Site location analysis of regional service areas and planning for... Read More

Hurricane Katrina, Death, and a Different Type of Entrepreneurship

I've seen terrible images today on the television and internet-bodies... Read More

Message to Prospective Franchisees for Franchisors

Many franchise companies fail to send the proper message to... Read More

10 Secrets of Successful Entrepreneurs

Running a one-person business is a creative, flexible and challenging... Read More

Solo Mojo for Solo Entrepreneurs --- Where?s Your Juice?

I recently read a magazine article about Andrew, a 42-year... Read More

100% of Nothing

What would it be worth to you to receive a... Read More

Hearing That Entrepreneurial Voice?

Women business owners are our only clients, so naturally we... Read More

5?4?3? 2...1?

A streak dating back more than three decades came to... Read More

Are You An Entrepreneur?

With all the buzz about everybody being an entrepreneur these... Read More

Solving the Million Dollar Mystery: 4 Steps To Create A Turn-Key Business

You're a smart, hardworking entrepreneur, and you're moving fast. You... Read More

The Business and Life You Want to Build

In the early days of my first consulting business, I... Read More

Health Insurance for Solo Entrepreneurs

One of the most important benefits employed people enjoy is... Read More

Profile of Women Leaders

Leadership is based on two words, "pressure and support"and that... Read More

Increase Profits with No Pain, No Change Approach

Implementing changes, even when they're good for your business, can... Read More

Walt Disneys Failures Could Inspire Entrepreneurs

You are a struggling entrepreneur and sometimes it feels like... Read More

The Risks of Entrepreneurship

The "spark" for many entrepreneurs is seeing an opportunity that... Read More

Youth Entrepreneurship, A Disappointing Truth

The psychology of entrepreneurship can be very rewarding to one... Read More

Rambling Confessions of a Recovering Entrepreneur

I told my family that I finally accepted that my... Read More

A Startup Never Closes

When it comes to a startup, the luxuries shared with... Read More

Focus is the Key to a Successful Startup

The definition of a startup means you have very few... Read More