Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.

What's an ezine? It's short for electronic magazine. It's those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn't it make sense to utilize this as a regular part of your marketing?

Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn't already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I'm always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don't, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that's what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

?Know your readers and what they want.

?Ask your readers for feedback and how to improve.

?Talk to your readers. Don't just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you've prepared?

Your Writing Style

?Use short, simple sentences; keeping paragraphs short.

?Write clearly and avoid slang or profanity.

?Use humor and keep a refreshing tone to your writing.

?Keep your tone friendly, but also professional.

?Have white space between the paragraphs.

?Use small graphics whenever applicable.

?Include your logo for business recognition.

?Use bold or italics for emphasis, but don't underline.

?Use plain text. (12-14 point)

Headings

?Entice the reader with your heading to ensure they read the article.

?Headlines should be slightly larger than the other text.

?Use bold or italics and a good font, but don't use all caps.

Content of Newsletter

?Content is king! Just like on your website, it's vital to have your newsletter or ezine packed full of useful information.

?Provide articles written by you and other experts.

?Provide any new services or features you've added to your business.

?Provide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

?Provide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

?Provide a collection of valuable small business tips, testimonials, etc.

?Provide a personal message from you. Many enjoy hearing how you are doing and what's new happening in their life and business.

?Provide humorous quotations or jokes.

?Contests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

The Final Step -- Proofing

?Make sure everything is 100% accurate with no typos.

?Make sure you have permission for any copyrighted material.

?Make sure if you have sources, you have credited them correctly.

Most ezines are "opt-in," which means that everyone who receives it has actually registered to receive it-they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.

Diana Ennen, Author: Virtual Assistant the Series, Become a Highly Successful, Sought After VA, Words From Home: Start, Run and Profit from a Home-Based Word Processing Business, and the Home Office Recovery Plan (co-author: Patty Gale) http://www.virtualwordpublishing.com, and http://www.publicity-VA.com

In The News:

Membership to Go Review by Jimmy D Brown Released
San Francisco Chronicle (press release)
Jimmy D Brown is one of the most knowledgeable and well respected marketers in the internet marketing community so when he launches a new product everyone pays attention. Especially when he is revealing and giving away one of his best ways of making ...

and more »

Membership to Go Review by Jimmy D Brown Released
Houston Chronicle
Jimmy D Brown is one of the most knowledgeable and well respected marketers in the internet marketing community so when he launches a new product everyone pays attention. Especially when he is revealing and giving away one of his best ways of making ...

and more »

Sticks & Stones: The Changing Politics of the Self-Publishing Stigma
Huffington Post
While traditional publishers have seen an increase in overall profits, their mass-market and hardcover segments have been hard hit by burgeoning digital sales. According to the Association of American Publishers (AAP), in 2011 e-book sales rose 117%, ...

and more »

How to Grow Your Subscribers List – 50 Tips and Techniques to Build Your List
Business 2 Community
You can also sign up for other ezines in your market and see what they are writing about. www.Feedburner.com allows readers to subscribe to your blog updates by email. So even if you have not started your own newsletter yet, you can still update your ...


The big steps to starting a small business
Newsolio
From the business plan to marketing, in this one article you'll find the information you need to get started and be successful. The number of Small Businesses grows at a rapid pace each year. Why? It's simple really; the ever growing accessibility of ...

and more »

4RFV
Fraud Warning
4RFV
Pretend publisher Phillip Izzard, self importantly proclaimed founder, publisher and owner of scam ezine magazine Inbroadcast and Le Sommet Media was named and shamed today. When he was reported, after repeated warnings, to the Advertising Standards ...


Independent Online
i-land rover izuze indondo kwezokuvasha
Independent Online
Isithombe :SITHUNYELWE UMnuz Roland Reid oyi-Marketing Director yakwa-Jaguar Land Rover South Africa, uthe lo mbukiso ubaluleke kakhulu kubona ngoba ubaxhumanisa namakhasimende abo. “I-Tourism Indaba ibaluleke kakhulu kuthina ngoba sikwazi ukuxoxisana ...

and more »
Google News


Better Links Directory


10 First Rate Tips To Getting More Ezine Subscribers

1. Submit your ezine to ezine directories.Ezine directories attract people... Read More

Use the Power of Ezines to Increase Web Site Traffic!

If you don't have a list of your own then... Read More

Newsletters - How To Build Your Subscriber List

If a visitor comes to your web site looking for... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

How to Publicize Your E-Zine

Once you've created a webzine, how do you get the... Read More

Success With Newsletters

Newsletters really DO work! With just a small amount of... Read More

Five Ways to Energize Your Newsletter

Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning... Read More

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

Marketing Your Home Business through Newsletters

Newsletters are a wonderful way to market your business when... Read More

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site.Your testimonials... Read More

Increase Your Business Success With A Free Newsletter

Publishing a free newsletter is an effective and inexpensive marketing... Read More

How To Choose the Right Ezines For Your Ads

Do you feel bewildered when you begin an Ezine Advertising... Read More

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your... Read More

5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!

One of the fastest ways to develop, build, and grow... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

Guaranteed Ways to Build Up Your Ezine List

Here are tips gleaned from roughly 5 years spent building... Read More

Grow Your Business with a Newsletter

You find a Web site or receive an email about... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of... Read More

Article Marketing: How to Submit Your Articles at Turbo Speed

Want to become an article-writing machine? Here are a few... Read More

How To Create Your Very Own Client Newsletter

Using newsletters for business development improves your sales and marketing... Read More

3 Steps to Creating Your Own Ezine to Increase Web Site Traffic!

What if I showed you a simple way to increase... Read More