Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.

One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, graphics, as well as content. They can add a little spice to your usual, consistent branded newsletter. The best part is that most of the holiday content is free, and it doesn't have to be in your industry or on your specific newsletter topic.

There are countless holidays to choose from, with varying lengths- Mother's Day, Book Week, American Heart Month.

A common holiday theme is Halloween, which many publishers use as an excuse to add a fun graphic to their ezine. It's an easy one because Halloween images exist in most clip art collections, many can be found online for free as well as for purchase; custom graphics are always an option. Halloween is a fun holiday that brings out the kid in all of us, and is universal enough that no one would question its appearance in an ezine on almost any subject.

Stepping out of the box, when it comes to use of a holiday theme, American Heart Month provides a good example. This holiday is an obvious choice for a fitness trainer or nutritionist, but can be a great topic for other businesses like an accounting firm.

A few ways in which our sample holiday can provide newsletter content:

  • Graphics: a heart association logo*; a heart shape; a heartbeat image

  • Themes/topics: healthy heart/lifestyle, recognizing symptoms of heart problems

  • Tips: diet, exercise/ lifestyle, checkups, recipes

  • Public Service: Raise awareness, learn cpr, donate

A business like our accounting firm can provide a public service announcement and they can customize the information to their expertise by providing answers to the following questions:

If you join a health club, is that a tax-deductible expense? A nutritionist? Is installing a gym on site for your employees tax deductible? Did you know improving your health can translate to lower premiums on life insurance?

Questions like these can also be formatted into tips, which can then be offered to other publishers as content, increasing their exposure and further establishing themselves as experts. Can't find a holiday to suit your business goals? Create one! All you need to do is come up with a theme and a name, and declare it! Who knows, maybe one day Hallmark will immortalize it with a line of cards to send out for your holiday. In any event, have fun and keep those ezines full of celebrations and great content.

Everyone loves an excuse to celebrate so why not be the inviter; the business that follows is an added benefit to the good will you inspire.

*Please make sure you have necessary permission before using an image or content.

About The Author

Jane Tabachnick is an e-marketer and email virtuoso. She is the author of Plain Jane's Promotional Planner 2004 http://www.plainjanesplanner.com, the ultimate resource guide for marketers, retailers, ezine publishers, fundraisers and anyone who needs to generate more business; it contains over 2000 holidays and events- each one a promotional opportunity. She is also co creator of Email Virtuoso, dynamic email templates and how to books http://www.emailvirtuoso.com She can be reached at mail @ plainjanesplanner.com

In The News:

Sticks & Stones: The Changing Politics of the Self-Publishing Stigma
Huffington Post
But, like or not, indie publishing is here to stay. And the publishing world will be all the richer for it. Terri Giuliano Long is a contributing writer for IndieReader and Her Circle eZine. She has written news and features for numerous publications, ...

and more »

5 Reasons I Don't Tweet During Conferences Anymore
Business 2 Community
At Publishing University, sponsored by the International Book Publishers Association, in March of this year, I was a member of three panels that discussed social media and online book promotion. I love hearing Dan Poynter, the self-publishing expert, ...

Google News


Better Links Directory


Work Less, Earn More As An Infoproduct Publisher

There's no doubt, publishing information products to sell online is... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers... Read More

Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

If you want to have a successful newsletter, you need... Read More

How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for... Read More

How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized... Read More

10 Benefits Of Submitting Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

Create Your Own Ezine Traffic Machine

How would you like to reach millions of people with... Read More

A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE

One of the fastest ways to gain "Guru" Status online... Read More

Ezines, Ezines Everywhere!

There are literally thousands of ezines being published online these... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but... Read More

Convert Your Newsletters into Immediate Cash

One-Page Newsletters can do more than help you keep in... Read More

10 Winning Ezine Publishing Tips

1. Share your personality with your subscribers. Your subscribers are... Read More

Finding the GOLD with Ezines and Google!

HiHow'd you go with your product search?Here's another way to... Read More

How to Choose a Good Newsletter Name

Good newsletter names are usually 2-4 words. If shorter, they... Read More

Secrets To Successful Publishing

Have you ever wondered what would it take to compete... Read More

Want To Start a Publishing Revolution?

Calling all publishers, editors, journalists and freelance writers. It's time... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More