|
|
|
|
|
|
|
|
|
|
|
The very name CGI used to send chills up my spine. Foryears I put it in the 'too-hard-basket'. But like mostthings in life, CGI is not as scary as it seems. Ifyou have a cgi directory on your website and you knowhow to FTP files, chances are you can have a CGIscript up and running in less than 20 minutes.
CGI (Common Gateway Interface) is not a programminglanguage but a standard that allows visitors tointeract with your website. CGI scripts can be writtenin a number of different languages but most arewritten in Perl (Practical Extraction and ReportingLanguage).
This article gives you details of five free CGI scriptsthat will do the following:
1. Mail out your Newsletter from your server 2. Track the number of times your free E-Book is
downloaded 3. Rotate banners on your website 4. Create your own auto responders 5. Allow visitors to recommend your website to friends
At the end of this article are details of where todownload these 5 free scripts. But first, here aresome basic guidelines on how to configure and installCGI scripts:
1. CGI programs usually come in a zip file. Unzip thefile and open the README file. This document will giveyou instructions for configuring the program file.
2. Open the program file using a text editor such asNOTEPAD (the program file will usually have the fileextension .cgi but may have other extensions such as.pl).
In most CGI programs you will have to configure thefollowing 4 items:
(a) the path to perl
This is where the perl program resides on your server.The path will usually be:
#!/usr/bin/perl
but could be:
#!/usr/local/bin/perl
If you're unsure what your 'path to perl' is, checkyour web host's online 'manual' or FAQs. If you can'tfind it there, simply ask your web host.
(b) the path to sendmail
Most CGI programs notify you when your visitors havecompleted a particular action, and for that, theprogram needs to know where the 'sendmail' programresides on your server. The path to your UNIX sendmailprogram will usually be: /usr/sbin/sendmail
But it could also be something like this:/usr/lib/sendmail
Again, check the documentation on your web host'swebsite, or simply ask your web host.
(c) the absolute path to your CGI directory
The absolute path tells the CGI program exactly whereto find the file (or files) that it needs to open.Unfortunately, the absolute path to your CGI directoryis not something you will be able to guess or deduce -it is completely arbitrary and depends entirely on howthe system administrator at your web host haspartitioned your host's hard drive.
The easiest way to find out your absolute path is toask your web host. Another way is by using telnet -just type in pwd (print working directory) and thatshould give you your absolute path.
(d) Your email address
This is the address that the CGI program will use tonotify you when an action has been completed.
3. Uploading
Upload the program files to your cgi-bin (or adirectory off your cgi-bin) using ASCII mode. Neveruse BINARY mode, as this will play havoc with theline-breaks in the script.
4. Set the File Permissions using CHMOD
CHMOD (changing mode) is the term for setting securitypermissions on files. The README file will usuallytell you the permissions that you need to set for eachfile. The script file will need to be set to 755. Thisallows the file's owner to read, write, and executethe file; anyone else can only read and execute it.
You can set the permissions using telnet, but theeasiest way is to use the built-in option in your FTPprogram.
5. Calling the Script
Now that you've configured the script, uploaded it andset the permissions, it's time to try it out! You dothis by 'calling the script' using a URL in an HTMLdocument. This is what the URL for calling your scriptwill normally look like:
http://www.yourdomain.com/cgi-bin/script.cgi
Again, the README file should have specificinstructions on how to call the script. In addition,most CGI programs are accompanied by a web pagethat contains the form your visitors would use tocall the script.
And now here are the details of the 5 free CGIscripts I mentioned earlier:
-----------------------Subscribe Me Lite-----------------------
Subscribe Me Lite is a program that allowsprospects/customers to automatically subscribe and/orunsubscribe themselves from your mailing list. It hasa built-in mass mailing form for sending out yournewsletter or updates.
More Information:http://www.cgiscriptcenter.com/subscribe/index2.html
-----------------------Rob's File Tracker-----------------------
Rob's File Tracker is a perl script that counts filedownloads or click-thrus to any file. Very useful ifyou want to know how many people are downloading yourfree E-Book.
More Information:http://www.robplanet.com/cgi/tracker/
-----------------------AdRotate Pro-----------------------
AdRotate Pro is an ad rotation program that's easy tosetup and easy to use. Features include unlimitedrotations, expiry by date, views or clicks, defaultads for when all ads are expired, and customerreports.
More Information: http://www.vanbrunt.com/adrotate/
-----------------------MasterRecommend---------------------- -
This script allows visitors to recommend your websiteto a friend by sending an email, without leaving yourwebsite. The program will also send you a copy of yourvisitor's message (nice to know what your visitorsthink about your website).
More Information:http://www.willmaster.com/master/recommend/MasterRecommendmanual.html
------------ -----------Master Auto-Responder-----------------------
This is a standard auto-responder program. Thescript allows you to set the "From:" and "Subject:"lines for your auto-response.You can also choose toreceive a copy of each email that the auto-responderreceives.
More Information:http://mastercgi.com/howtoinfo/howautoresponderswork.shtml
If you need more help installing your CGI scripts, hereare two excellent free tutorials:
http://spider-food.net/install-a-cgi-script.htmlhttp://www.stefan-pettersson.nu/scr ipts/tutorials/installcgi.html
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Better Links Directory The Internet is too rich. Even powerful and sophisticated search... Read More What makes your ezine hot stuff? With literally thousands of... Read More The decision to publish a book is very exciting! It... Read More We all know that an e-zine won't attract and keep... Read More Are content brokers - publishers, distributors, and record companies -... Read More 1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More Marketing is a broad business subject that encompasses a range... Read More The theory of writing for newsletters is very similar to... Read More During the free e-zine publishing teleclasses I offer every month,... Read More The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More You can make a decent income selling products and services... Read More When I teach ezine classes, I ask the students what... Read More One of the biggest obstacles to building a good sized... Read More Peter Boulder of Pepper and Rodgers Group tells a story... Read More If you want to have an online business, without doubt,... Read More The first thing you should consider in advertising is the... Read More WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More It's an exciting time for online writers, with a wide... Read More Who doesn't want to make money online? Internet is here... Read More "Regular communication with your customers is essential to your success."... Read More A good newsletter template is not only consisted of a... Read More UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More While many new e-zine publishers are anxious about developing good... Read More This article is particularly for those people who want to... Read More One of the fastest ways to gain "Guru" Status online... Read More
An Embarrassment of Riches - Part I
What Makes An Ezine Worth Reading?
7 Steps to Successful Publishing
7 Ways to Self-Promote Within Your E-zine
The Disintermediation of Content
7 Power Packed Tips To Increase Your Ezine Publishing Success
Top 3 Steps to Success Building the Relationships
How To Write Powerful Newsletters, Offline And Online
Three E-zine Alternatives You May Not Have Considered
An Embarrassment of Riches - Part II
Explode Your Business
Ezine Publishing Donts
How To Make Your Subscribers Stick To You Like Super Glue
Subscriber Incentives: Are They Effective?
7 Useful Free Services For E-publishers
Location, Location, Location
Why Do We Publish?
Search Engines Can Be The Online Writers Best Friend
Making Money Online With Web Publishing
E-Power The E-zine Advantage
Section Ideas to Include in Your Newsletter Design
Future of Electronic Publishing
The Sticky Issue of E-zine Schedules
Create An Immortal Ezine: Evergreen Newsletters
A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE
Should I create my newsletter in a word processor or... Read More
It is possible to increase the subscription to your e-zine... Read More
Many online internet marketers tell us "its all in the... Read More
So you want to get a book published and add... Read More
One-Page Newsletters can do more than help you keep in... Read More
Do you struggle with creating content for your ezine? You... Read More
There are thousands of email newsletters or "ezines" produced every... Read More
Peter Boulder of Pepper and Rodgers Group tells a story... Read More
Although we are in the information age, very few people... Read More
More and more companies are finding the value in informational... Read More
When I purchased my very first computer, not too long... Read More
Publishing an ezine certainly has its benefits and rewards, but... Read More
Publishing, both electronic and hard copy, from articles to books,... Read More
I subscribed myself to many ezines. I'd love to read... Read More
You've convinced me that I want to sign up for... Read More
Ezine are one of the best source of information on... Read More
Imagine you are sitting at home relaxing reading a book... Read More
What is your worse fear as a self-publishing writer? For... Read More
Having a newsletter is one thing but how many subscribers... Read More
I can remember my first reaction to word "ezine". What... Read More
Do you place back-issues of your Newsletter onyour website?There are... Read More
It's all about numbers - or so some ezine publishers... Read More
If you have read my article called "What is Viral... Read More
Are you doing "the bounce"? No, it's not a new... Read More
Web and email addresses pose a special challenge for writers... Read More
Ezine Publishing Ezine Publishing |