Marketing Via Messageboards & E-mail Discussion Lists - An Alternative View

One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion lists allow you to include your signature file with your post - a few lines with your name, site address and maybe a very brief description). Whilst this is a valid tip, I don't believe that the real reason for why you should do this has been investigated far enough previously.

Firstly, if you post an ad for your site on a discussion list, your are spamming and will create a bit of a fiasco. This does not make good business sense. So, the way to do it is to look for people asking questions and answer them. The issue here is your reasons for doing this. If your reason is purely to drive traffic to your site, you probably won't be terribly successful and, sometimes, people will work out what you are up to. Therefore, your goal should be to be seen as an expert in your field, not to get traffic to your site.

Even if you don't include a signature with your posts, you can still make a name for yourself and, in the long term, this will prove to be a far more profitable approach. I have visited many discussion lists in my time and it is easy to see the people that have gained respect. From a business point of view, they are the ones who will benefit from this approach, not the people who post simple answers to try to get an immediate effect.

Your goal must always be to achieve success in your online venture and your personal credibility will play a major role in this. So, when looking at marketing on messageboards and in E-mail discussion lists, establishing your credentials as an expert in your field must be your number one priority, not short term traffic generation methods.

About The Author

Sean Burns is the author of the WebmastersReference.com Newsletter - http://www.webmastersreference.com/newsletter. More than five years of experience in site design, marketing, income generation, search engine optimisation and more is passed on to subscribers - hype free. Sign up today to get real information of real value to webmasters.

seanb@webmastersreference.com

In The News:


Community forums scheduled for three district merger
Herkimer Evening Telegram
Speaking during Wednesday night's board of education meeting, interim Herkimer Superintendent of Schools Gary Tutty said community forums will take place on June 6 at Jarvis High School in Mohawk, July 25 at Herkimer High School, Aug.
State approves three-school merger study in Herkimer CountyWKTV

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Cobb candidate forums kick off campaign season
Atlanta Journal Constitution
By Janel Davis The Cobb County NAACP and the East Cobb Civic Association will host candidate forums next week for county candidates running for office in July. The NAACP forum begins at 7 pm on Tuesday at the county government building, 100 Cherokee ...

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Assembly candidate impersonator ruffles feathers at Marin forum
San Jose Mercury News
By Jessica Bernstein-Wax, Marin Independent Journal Activist Jonathan Frieman ruffled some feathers last week when he participated in a forum for the Assembly, congressional and Marin supervisors' races, proclaiming himself to be a write-in candidate ...

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Fifth Astana Economic Forum opens in Kazakhstan
Gazeta.KZ
"The range of discussions of the Astana forum has expanded, since Kazakhstan has become a retransmitter of wide Eurasian look. This became especially important with the creation of a customs union," the president said. This year the Astana Economic ...

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Forums Set for Keokuk Supt. Search
Tri States Public Radio
By Jason Parrott Keokuk residents have several opportunities to weigh in on the search for a new school superintendent. The school board has hired Ray & Associates to help the district find a replacement for Doctor Lora Wolff.


WFMY News 2

Greensboro Holds GPAC Forums
WFMY News 2
Seventy-five people showed up at two forums on Thursday to hear the pitch in person, a third took place later in the day. The performing arts center or "GPAC" would have 2500 to 2,8000 seats, and is being proposed for downtown Greensboro.

and more »

WTSP 10 News

Education public forum tonight in Tampa
WTSP 10 News
Tampa, Florida -- Florida Education Commissioner Gerard Robinson will be in Tampa tonight to meet face to face with parents and teachers as part of a series of public forums regarding the state of public education and the higher standards set for ...
Education officials unveil website, blogs for parents in wake of low FCAT scoresThe Florida Current

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Diablo 3 Forum $65 Weekly Contest | Win to Buy the Diablo3 Game
San Francisco Chronicle (press release)
The weekly contest involves people posting on the forums and whoever posts the most quality and numerous posts wins $65 to buy the Diablo 3 game. Northridge, CA (PRWEB) May 22, 2012 Diablo 3 is a great game but some people can't afford to play it.

and more »

Forum confirms school tax proposal is not supported
Examiner.com
Over three hundred people showed up on Monday night for an early forum of School Superintendent candidates at First Methodist-Ocala. Attendees learned that not one candidate dares to seriously support the proposed tax measure.

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HNN Huntingtonnews.net

Coal Forum kicks off statewide events
Daily Mail - Charleston
The West Virginia Coal Forum held the first of three statewide events billed as "Stop the EPA's War on Coal" in Charleston Tuesday to encourage more public action and support for the industry. "We all need to elevate our game," said Chris Hamilton, ...
Charleston hosts one of several Coal Forum meetingsWOWK

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