Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

One useful tool in the idea generation phase is to simply be prolific. It can be said with great confidence that quality is related to sheer quantity. Some of the most highly recognised creative products came about when the creator was being most prolific.

In addition to the above, the best ideas usually occur late on in the idea generation process. It is after the creator has produced fifty, one hundred and two hundred ideas that he starts to really produce quality output in higher numbers.

But before that stage the creator tends to hit a wall.

The wall is similar to the experience curve. Initially relative lack of experience, knowledge and refined methodology limits performance to sub-optimal levels. With time these factors improve and productivity increases exponentially. Along the way valuable competencies are learned. This is encompassed in the expression "you have to write a million words before you write anything good."

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

---

Better Links Directory

Business Innovation ? Eliciting Talent

Creativity can be defined as problem identification and idea generation... Read More

How to Turn Nothing Into Something

Excerpted from the Jim Rohn Weekend Seminar-Excelling in the New... Read More

How To Benefit from The Power of New Innovations in the Year 2005

How many times have you heard the phrase "knowledge is... Read More

A New Pair of Shoes

Do the NewAn old pair of shoesDo you have a... Read More

Business Innovation ? Radical and Disruptive Innovation

Creativity can be defined as problem identification and idea generation... Read More

Improve Your Business Dealings with Improvisation

"Nothing is accidental ... use everything." -- Keith JohnstoneEven the... Read More

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation... Read More

How To Do What You Dont Want To

Before I reveal it, shall we review some things that... Read More

Thousands of Failures, but Thousands of Patents

Thomas Edison failed thousands of times before he revolutionized the... Read More

Perfectionism - The Dangerous Trap!

Just when I have something figured out, along comes another... Read More

6 Steps to Super Mindpower

Ever hear "You can't teach an old dog a new... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Why It?s Important to Make Your Idea Real

Say you have an idea for something new and exciting... Read More

Creativity and Innovation Management - Teach, Coach, Learn

Coaching, training or learning about creativity and innovation involves mastery... Read More

Business Innovation ? the Creative Process

Creativity can be defined as problem identification and idea generation... Read More

Take Your Good Idea One Step Further

Whether you're an executive, manager, professional, or entrepreneur, you need... Read More

Use Your Intuition As a Valuable Tool for Change

Here's a subject that we don't normally think of when... Read More

Befriend Your Budget, This Yuletide and Always

It is that time of year again. Yuletide?Christmas in the... Read More

Creativity, Innovation, and the Importance of Spontaneity

Spontaneity occurs when ideas or behaviours are expressed without evaluation.... Read More

The 99 Percent Rule

It's Friday night, you're sitting at a restaurant, and as... Read More

Business Innovation ? Small Changes, Big Effects

Creativity can be defined as problem identification and idea generation... Read More

Opportunity: Could You Be Colour-blind?

Do you consider your vision perfect? You may never have... Read More

Techno Witch II - Magick With Your PC

You've heard of applied science, well how about applied Magick.... Read More

Can A Simple Idea Change Your Life?

Ideas happen all the time. And when I say an... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation... Read More