Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a sale?

Answer: Sell to the customer that just bought from you!

All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. Selling is not a cheap endeavor. This is why it makes sense to really go after add-on sales.

For example, if you have ever purchased a new computer, you probably noticed how before you left the store the salesperson had "helped you decide" to purchase a surge suppressor or extra ink for your printer. Maybe even an extended warranty for your new PC.

These add-ons probably doubled the store's profits (and the salesperson's commission) from the original sale. Without paying for any extra advertising or promotion, that $1000 sale may have easily turned into $1300-$1400!

You may be asking "Can I do this on the web?". The answer is of course you can. In fact, making add-on sales from your website is much easier than it is for a brick and mortar store.

There are actually two excellent methods of making add-on sales from your web site:

1 - Suggest options and accessories on the order confirmation page. Remember the printer and ink example? If your customer is ready to pay for a new printer, display a "suggestion box" on the side of the page reminding him to add an extra ink cartridge to the shopping cart. And don't forget the cable!

2 - You can also make an add-on sale AFTER the sale! After the order is completed and processed, the customer should be taken directly to a "thank you" page. On this page you'll thank the customer for giving you his business.

This is also a great time to ask if he forgot anything and give him the option of returning to your products page. Or simply advertise a related but completely different product. After all, he is already motivated to buy (he just did) and most likely he still has his credit card in hand!

Always remind the customer that he will save money with multiple item discounts and combined shipping charges. Ask for the add-on sales and boost your bottom-line!

About The Author

© 2003 Rick Rouse, Tek18.COM

Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization, web site traffic-building, and internet marketing. Visit his web site: http://www.tek18.com

---

Better Links Directory

Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?

The business principle of continued contact and online relationship building... Read More

The Worst Internet Marketing Strategy Ever?

Many people are downright frustrated.And when you look at their... Read More

Beneath the Surface of Internet Marketing

To most people Internet Marketing looks like a good way... Read More

Internet Marketing Online: How To Help Yourself By Helping Others

If you want to go far in business, and be... Read More

Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix

Weblogs and Podcasting in the Marketing MixIt is rare that... Read More

New Product Launch Checklist

Launching a new product or service is an exciting time... Read More

Resources for Starting an Online Business

Anyone trying to start an Online business needs to have... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

Truth and Lies

How low can one get? The number of encounters I... Read More

Five Step In To A Successful Online Shopping Business..

Before you set out to explore the online shopping market... Read More

The Power of Reverse Advertising

How many times have you heard that posting on FFA... Read More

An Internet Marketing Secret: Using Tie-Downs to Increase Sales

If you could get your prospective customers nodding their heads... Read More

3 Ways In Which You Can Kick Butt With Low Cost Advertising

If you are new to the Internet Marketing arena, or... Read More

Road Map to Internet Marketing Success

Today, the internet has become part of our life. We... Read More

The Forbidden Fruit: Marketing Credit Cards Online

A common question and topic of discussion among Internet marketers... Read More

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers... Read More

7 Tips to Help Internet Marketers

To make a living online is the dream of many... Read More

The Wisdom Of Giving Away Something For Nothing

If you're new to Internet Business, this might be hard... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot... Read More

Headlines Bring Sales--Where and How to Use Them - Part 2

Headlines are short vital statements to stimulate your potential customers... Read More

Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits

Do you want to ignite sales at your website?Do you... Read More

Web Site Marketing Puts Your Own Mark On A Business

The web site marketing you use to promote your Internet... Read More

Can You Really Make Money While You Sleep?

If you've been utilizing the Internet for any length of... Read More