It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking, it has to sell it too. Most importantly, the package has to capture someone's attention in less than three seconds.
Consider the last time you went shopping. Were there any new products that jumped at you off the shelves? With smart packaging there is an embedded chip that says "buy me" every time someone walks past your product. Seriously, that will happen in the future, but right now smart packaging is confined to a few interesting innovations.
What smart packaging innovations will impact you and your product? It depends not only upon your target demographic but where you plan to sell your product. Packaging 101 simply doesn't make the grade any more.
Ask yourself some important questions that will help you build your package brand.
Who is your buyer?
How old is your buyer?
Where does your buyer shop?
How often do they shop?
What features are they looking for in your product packaging?
What is the most important aspect of your product package that will appeal to the buyer?
Will my package have to persuade people to buy it?
Can your package be easily compromised, tampered with or counterfeited?
This should get you started thinking about who you are packaging your product for and their expectations. No matter who the ultimate customer is, the package has to "sell" them on buying your product. If you haven't taken the time to "think like a customer" your product won't be flying off the shelf. It will be dying on the shelf!
Got packaging problems? I can help. I teach people how to package products consumers will buy. I'm on top of the packaging trends and technologies that influence how and where we shop. Get insights from the top expert in consumer product packaging. Want to know the hottest packaging issues? Need a dynamic and interesting speaker for your next event? Contact the Packaging Diva @ packagingdiva@aol.com
The challenge in business-to-business direct mail is knowing where to... Read More
People are making a fortune on pamphlets. If you go... Read More
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
THE EXILER (your search for true brand attributes ends here!)With... Read More
Cause marketing is a relationship between a for-profit and a... Read More
A brochure can be a wonderful promotional tool for a... Read More
We all watch the commercials on TV. We hear them... Read More
At the very heart of any successful marketing strategy is... Read More
First in a series of three articlesRegardless of your law... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
When studying the demographics of an area for a business... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Certainly the newest earth quaking event in Internet Marketing insider... Read More
New Year's is a good time for strategic planning or... Read More
If you are not using flyers in your business you... Read More
Being a master of your craft, skill, or talent doesn't... Read More
Trading reciprocal links is one of the best ways to... Read More
My niece recently graduated from high school, and my family... Read More
60+ hour workweeks, cash flows that constantly keep you up... Read More
Why are more businesses turning to full-color postcards as a... Read More
You'll always need to find new prospects for your business.... Read More
You can have the best little business ever with wonderful... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Why does your business need a business card?Business card is... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
While I am not talking about the movie "Matrix", you... Read More
Sometimes you can use a guarantee effectively in your headline.... Read More
Sometimes, experiencing bleak sales is a matter of failing to... Read More
An accountant once told me that he never met anyone... Read More
As we study the demographic regional variations for small service... Read More
A successful marketing plan doesn't have to include an athletic... Read More
Having a strong foundation enables you to build a thriving,... Read More
Value proposition is treated as the standards or service that... Read More
New Year's is a good time for strategic planning or... Read More
Postcards may be one of the best kept secrets of... Read More
Have you ever had a conversation with a person who... Read More
Once you have the attention of a business prospect, at... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Sometimes the simplest data is the best. Marketing is not... Read More
There comes a time in every small businessperson's life when... Read More
We could learn a thing or two from pro sports.Baseball... Read More
In Part 1, I discussed how traditional marketing is no... Read More
I knew this one would get your attention. How can... Read More
When you think about how to attract more clients for... Read More
It is easy to focus on what remains outstanding and... Read More
Interesting article in USA Today that I read this week... Read More
In today' s marketplace, the pressure for immediate bottom-line results... Read More
Looking to grow your business? Make sure you have these... Read More
Marketing calendars are used by many businesses to help keep... Read More
With the advent of spring, trade shows begin to blossom.... Read More
Marketing Marketing |